SUMMARY

CJ Blossom Park's convergence of architecture, interior design, and signage create a continuous image that properly reflects CJ Blossom Park's brand image. ​ 

 ​

 ​

 ​

A need for a "Wayfinding System" in a large complex of research buildings​

​

Optimization of "Wayfinding System" by simulating visitors' expected circuits​

​

​

CJ Group's identity alone created the visual identity for CJ Blossom Park​

CJ OnlyOne typeface is one of CJ Group's most powerful branding elements. The typeface's unique shape was utilized as graphic motifs in the Blossom Park's pictogram system.​

 ​

Basic System_Logotype, Building/Institute Pictogram, Basic Pictogram, Kidsville Pictogram  

CJ Blossom Park Visual Identity _Application

​ 

External guidance signs​

​ 

Parking structure sign system​

​ 

Internal sign system

EAT+, PULSE

Kidsville

Client

CJ CheilJedang 

Design 

Naming - CJ CheilJedang​, Perception 

Visual Strategy - Perception 

Symbol/Pictogram - Perception 

Wayfinding System - Perception 

Signage Design - Perception​ 

Construction Supervision - Perception 

Advisor

Advisor - EoK​