Our People

Diversity brings momentum to design.

If you have you only have one tool, it would be very limiting in solving problems.
Creative problem solving for design requires various perspectives.
At Perception, there are full of experts with great experiences and perspectives.


  • Business
  • Economics
  • Industrial Design
  • Information & Culture Technology
  • Information Statistics
  • International Business
  • Journalism & Mass Communication
  • Law
  • Management
  • Mathematics
  • Marketing
  • Numerical Analysis
  • Product Design
  • Space Design
  • Visual Design


  • Iris Choi   |  CEO
    I am happy to introduce myself as the leader of a creative consulting firm, Perception, whose eyes are fixed on forests rather than trees. As the acting designer and chief executive officer, I believe in the power of design rooted in strategic thinking.
    Business experiences:
    Samsung Design membership
    Samsung Electronics software center UI team
    General manager at Freechal Design

    Current Titles/Affiliations
    CEO at Perception Inc.,
    Instructor at Industrial Design Department at Konkuk University
    R&D designer at Design Korea Parliament Forum
    Director at Asia Design Center
    Director at Incorporated Association of Eco-Mom-Korea
    Instructor at Bizdeli Creative Enterprise
    Creative Review Board at Jung-Gu Billboard Advertising

    Formal Titles / Affiliations
    KT Customer Value Forum
    Adjunct Professor at Journalism and Public Relation Department at Seoul Women’s University

    Alumn at Seoul Arts High school
    Bachelor of Fine Arts in Industrial Design at Seoul National University
    Master of Art in Journalism and Mass Communication at Yonsei University Graduate School
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