Background & Key Issues
Obsidian is a professional hair brand, which uses high quality products. Through a wide range of product lines, they offer customized products to beauty professionals and individuals alike. A new brand identity and package design was needed to create a unified product lineup, which stood out in the highly competitive beauty industry.
Approach & Solution
The outstanding features of Obsidian's brand profile were first discussed to create a starting point for the renewal. Keywords included "professional," "adaptable but standard," "trusted," and "hair recipe" were singled out as newly defined brand concepts.
Corporate Identity Design
We've created corporate identity and guidelines that can actively demonstrate Obsidian's brand identity and deliver a consistent brand experience.