Background & Key Issues​

Obsidian is a professional hair brand, which uses high quality products. Through a wide range of product lines, they offer customized products to beauty professionals and individuals alike. A new brand identity and package design was needed to create a unified product lineup, which stood out in the highly competitive beauty industry. 

Approach & Solution​

The outstanding features of Obsidian's brand profile were first discussed to create a starting point for the renewal. Keywords included "professional," "adaptable but standard," "trusted," and "hair recipe" were singled out as newly defined brand concepts. 

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Corporate Identity Design​

We've created corporate identity and guidelines that can actively demonstrate Obsidian's brand identity and deliver a consistent brand experience. ​

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