"Being open to social phenomena and looking toward the future are long-standing values of Perception. The way we work is called "so-mol-yeong-chu." It stands for communication ("so"), immersion ("mol"), inspiration ("yeong"), and drive ("chu"). We're going to keep asking what is good design, whose perspective is right, and what standards are we looking for and find the best answers to those questions.
See the full article (in Korean) here: https://post.naver.com/viewer/postView.nhn?volumeNo=27296466&memberNo=34550514&searchKeyword=브랜드기획&searchRank=115